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The Marketing Pyramid: How to Find Your Ideal Client Marketing Articles | November 23 Cheap Andrew Ladd Jersey , 2010

If you were trying to find your soul mate through a dating site, a description such as ?looking for someone 35-45 in Seattle who drives a red car? isn?t going to find you your Prince or Princess Charming. The same is true with your marketing materials. To find those people who get you excited about your business and what you?re doing, you have to laser in on your ?ideal client.?



If you were trying to find your soul mate through a dating site, a description such as Cheap John Tavares Jersey , "Looking for someone 35-45 in Seattle who drives a red car" isn't going to find you your Prince or Princess Charming.


The same is true with your marketing materials. Generic marketing will only attract generic clients.


To find those people who get you excited about your business and what you're doing, you have to laser in on what I call your "ideal client." You have to be very conscious about what you are saying so you can attract the clients who get the best from you and get the best results from your unique services.


"Well, Lisa, I do that by marketing to my target audience Adam Pelech Jersey ," you might say. That's great, but it's not enough. And it's not enough to market to your niche - you have to go further!


Picture a pyramid. The bottom or widest part is your target audience - let's say women, age 35-45, living in Seattle. The niche is the next part of the pyramid Nick Leddy Jersey , such as women going through divorce. Many people stop right there in defining their clients, but not everyone fitting that niche is ready to invest in your services.?You need to reach the ones who are ready -?your ideal clients?who are at the sharpest point of the pyramid.


A great way to start pinpointing your ideal client is to ask yourself the following questions: Which clients are my favorites (you'd want to clone them, that's how much you love them) and why?


Once you start creating this profile, you'll start thinking of the words your ideal clients need to hear. If your favorite client is super ready for change Andrew Ladd Jersey , then which do you think will resonate more with them?

"Are you going through a divorce?" "Are you going through a divorce and ready for that life transition to catapult you on a new journey?"

I'm guessing you'll agree with me that it's number two.

The next step is to channel your ideal client into your marketing. You should know them so well that it should be as easy as writing to your best friend. You'll be amazed how your marketing will be transformed when you connect with your ideal clients.

Techniques Of SEO

Posted On : Jul-27-2010 | seen (255) times | Article Word Count : 485 |

SEO is a short form for Search Engine Optimization. It is used for the development of online business and marketing. In this, the web page is designed in a way so that it can be easily accessed, read and indexed by the various search engines like Yahoo, MSN John Tavares Jersey , Google, ASK etc. SEO is a short form for Search Engine Optimization. It is used for the development of online business and marketing. In this, the web page is designed in a way so that it can be easily accessed, read and indexed by the various search engines like Yahoo Cheap Islanders T-Shirts , MSN, Google, ASK etc. SEO revolves around two processes: on site optimization it includes anything that you control on your site so title tags, content Cheap Islanders Hoodie , and linking structure within your site and all other factors on your pages and off site optimization, it means all the links to your site from other sites on the internet. Using on site and off site optimization your sites rankings are determined and also you can rank your site as high as any other on the internet.

SEO can be either simple or difficult, it is upto you to decide in which way you want to take it. There are many techniques to develop the online businesses. Though there are various techniques, they vary from one user to another user Customized Islanders Jersey , so it is upto to you to build your own SEO campaign.